Amina Kapoor-Santos
Content Writer | SEO Specialist | Digital Media Strategist
Email: amina.kapoor-santos@example.com | Phone: +1 917-555-0198 |
LinkedIn: linkedin.com/in/amina-kapoor-santos |
Portfolio: aminawrites.example
Profile Summary
Creative content writer with 6+ years of experience delivering SEO-focused copy, editorial content, and social media storytelling for B2B and B2C brands. Adept at translating complex data into engaging narratives, developing editorial calendars, and collaborating with product, design, and marketing teams to drive traffic and conversions.
Experience
Content Writer | Nova Media, New York, NY Jan 2023 - Present
- Elevated organic traffic by 45% within 9 months through SEO-optimized long-form content.
- Led 12 editorial pieces per month and managed a 6-member content team across multiple verticals.
- Implemented content strategy for product launches, enhancing time-to-market by 20%.
Senior Copywriter | BrightWave Studio, San Francisco, CA Jun 2020 - Dec 2022
- Authored 200+ SEO-optimized articles and landing pages with a 15% average increase in conversions.
- Created brand voice guidelines and onboarding materials adopted by 3 marketing teams.
- Reduced bounce rate by 12% through concise, benefit-driven copy and clear CTAs.
Content Writer | Luna Digital, Mumbai, India Jan 2018 - May 2020
- Wrote 300+ articles across tech and lifestyle niches; increased social shares by 60% after content optimization.
- Collaborated with designers and product teams to package complex topics into digestible formats.
- Developed outreach campaigns that grew backlink opportunities by 25% quarter-over-quarter.
Skills
- SEO Copywriting
- Content Strategy & Editorial Calendar
- CMS: WordPress, Drupal
- Keyword Research & On-Page SEO
- Social Media Content & Community Management
- Analytics: Google Analytics, Search Console
- Editing & Proofreading
- Brand Voice & Style Guides
Certifications
- HubSpot Content Marketing Certification (2023)
- Google Analytics Individual Qualification (2021)
- Yoast SEO for WooCommerce (2023)
Education
Bachelor of Arts in English Literature, University of Mumbai, 2010-2014