Profile Summary
Data driven CRO specialist with 6+ years of experience optimizing conversion funnels across ecommerce, SaaS, and lead gen. Skilled in designing rigorous experiments, analyzing results with GA4 and SQL, and translating insights into frictionless user journeys that boost CVR and revenue.
Experience
NovaCommerce LLC Remote · Jan 2023 - Present
- Led 50+ A/B and multivariate tests with an average CVR uplift of 22% across landing pages and product funnels.
- Built a CRO playbook and prioritized experiments by impact and feasibility, accelerating time to result by 40%.
- Integrated analytics dashboards to track KPI drift, enabling data driven decision making across marketing, product, and design teams.
BrightWave Marketing New York, NY · Jun 2020 - Dec 2022
- Developed end to end CRO framework; reduced cart abandonment by 18% and improved checkout flow usability.
- Executed landing page experiments that increased CVR by 16% while maintaining CPA targets.
- Created recurring CRO reports using GA, GTM, and Data Studio to inform optimization roadmap.
Skills
CRO Strategy
A/B Testing
Multivariate Testing
Funnel Optimization
UX Optimization
GA4 & Analytics
Google Optimize
SQL
Data Visualization
Landing Page Optimization
Certifications
- Google Analytics Individual Qualification (GAIQ)
- Google Optimize Certification
- Conversion Rate Optimization Certification - CXL Institute
Education
B.S. in Marketing Analytics, University of Illinois at Urbana-Champaign, 2010-2014