Aaliyah Khan
Digital Marketing Specialist | SEO, Content Strategy & Social Media
Email: aaliyah.khan@example.com · Phone: (555) 327-1984 · LinkedIn: linkedin.com/in/aaliyah-khan · Website: aaliyahkhan.co
Profile Summary
Results driven digital marketer with 7 plus years in planning executing and optimizing campaigns. Proficient in SEO, content strategy, paid media and data driven decisions. Passionate about building brand value and delivering measurable growth.
Experience
NovaTech Digital
Jan 2020 – Present | New York, NY
Senior Digital Marketing Manager
- Led a cross channel marketing program that increased organic traffic by 48 percent year over year.
- Scaled paid search with a ROAS of 5.2x while reducing CPA by 22 percent.
- Implemented content marketing framework that boosted lead generation by 35 percent.
- Guided SEO audit plan resulting in top 3 ranks for 20 high intent keywords.
BrightEdge Labs
Jun 2016 – Dec 2019 | Austin, TX
Digital Marketing Specialist
- Developed social media strategy across platforms leading to 60 percent engagement growth.
- Managed email marketing campaigns with 22 percent CTR improvement.
- Collaborated with content team to produce SEO assets that improved ranking for 40 keywords.
Skills
SEOContent MarketingPPC AdvertisingSocial Media MarketingEmail MarketingGoogle AnalyticsData AnalysisA/B TestingMarketing Automation
Certifications
- Google Analytics Certified
- Google Ads Search Certification
- Facebook BluePrint Certification
- HubSpot Email Marketing Certification
Education
Master of Science in Marketing - University of California, Berkeley, 2016
Bachelor of Arts in Communication - University of Texas, Austin, 2013