Email: amara.singh@example.com | Phone: +1 555-012-3456 | LinkedIn: linkedin.com/in/amarasingh | Website: amarasingh-edu.example
Profile Summary
Data-driven enrollment marketing professional focused on driving admissions growth through multi-channel campaigns, enrollment funnel optimization, and market intelligence. Proven track record of increasing qualified inquiries, improving conversion rates, and building scalable marketing automation workflows.
Experience
BrightPath University, Seattle, WA
June 2020 - Present
- Led multi-channel enrollment campaigns achieving 18% year-over-year growth in applications.
- Implemented marketing automation workflows (HubSpot) reducing cost per inquiry by 22%.
- Redesigned admissions marketing assets, boosting inquiry-to-campus-visit conversions by 15%.
North Ridge College, Boston, MA
January 2017 - May 2020
- Managed SEM and paid social campaigns to generate higher-quality leads, increasing leads by 28%.
- Crafted content marketing assets and email nurture programs growing the email list by 40%.
- Collaborated with Enrollment Services to streamline the funnel for prioritized programs.
Skills
- Enrollment Marketing
- Marketing Automation (HubSpot, Marketo)
- CRM (Salesforce, HubSpot)
- Email Marketing & Lifecycle Campaigns
- PPC & Social Advertising (Google Ads, Meta)
- Content Marketing & Asset Creation
- Data Analysis & Reporting
- A/B Testing & Optimization
- SEO/SEM
- Campaign Management
Certifications
- Google Analytics Certified
- HubSpot Inbound Marketing Certification
- Facebook Blueprint Certification
Education
- Bachelor of Arts in Marketing, University of Washington, Seattle, WA (2010 - 2014)