Amina Patel
Influencer Marketing Manager | Brand Partnerships | Social Growth & ROI
Email: amina.patel@example.com | Phone: +1 555-012-3456 | LinkedIn: linkedin.com/in/aminapatel | Portfolio: amina-patel.com
Profile Summary
Results-driven influencer marketing leader with 8+ years building global creator networks and performance campaigns across North America, Europe, and APAC. Expert in strategic partnerships, content strategy, and data-driven optimization that drives brand visibility and measurable ROI. Proficient with Upfluence, Traackr, Sprout Social, and CRM platforms to scale programs and negotiate impactful collaborations.
Experience
BrandX Media Senior Influencer Marketing Manager • Jan 2022 – Present • New York, NY, USA
- Built and led a global influencer program spanning 40+ markets with a creator network of 1,200+ creators.
- Achieved 6x ROAS on influencer campaigns, delivering $4.8M in incremental revenue year-over-year.
- Implemented data-driven creator scouting and contract templates, reducing time-to-first-brand-activation by 35%.
NovaTrend Cosmetics Influencer Campaign Lead • Jun 2019 – Dec 2021 • Los Angeles, CA, USA
- Launched ambassador program with 250+ creators and micro-influencers, increasing affiliate revenue by 42%.
- Co-created content guidelines that improved video engagement by 28% and average order value by 15%.
- Negotiated exclusive partnerships with top beauty creators, delivering 3.5x CPM efficiency.
GreenLeaf Wellness Social Media Partnerships Coordinator • Jan 2017 – May 2019 • Toronto, Canada
- Onboarded 80+ micro-influencers, expanding program reach by 250% in the first year.
- Led cross-functional collaboration with product and creative teams to align campaigns with product launches.
- Helped boost brand mentions and user-generated content by 75% year-over-year.
Skills
- Influencer Marketing Strategy and Planning
- Campaign Management and Optimization
- Brand Partnerships and Negotiation
- Creator Discovery and Relationship Management
- Content Strategy and Brief Development
- Analytics, Attribution, and ROI Tracking
- Tooling: Upfluence, Traackr, Sprout Social, HubSpot
- Paid Social and Performance Advertising
Certifications
- Facebook Blueprint Certification
- Google Analytics IQ
- Hootsuite Social Marketing Certification
- Influencer Marketing Strategy Certificate – Coursera
Education
- Bachelor of Commerce in Marketing, University of Toronto — Toronto, Canada (2013 – 2016)