AVA SINGH
Email: ava.singh@example.com | Phone: +1 555-012-3456 | LinkedIn: linkedin.com/in/ava-singh | Website: www.ava-sbrand.com
Resume Headline
Senior Private-Label Brand Manager | Growth & Margin Optimization
Profile Summary
Ava Singh is an accomplished Private-Label Brand Manager with 9 years of experience building differentiated, high margin brands across multiple categories. Proven ability to lead cross functional teams, negotiate with manufacturers worldwide, and optimize private-label programs for retailers in North America, Europe, and APAC. Adept at strategic portfolio planning, trend driven innovation, and delivering double digit growth while maintaining brand integrity and compliance.
Experience
Global Private-Label Group, Inc. — Senior Brand Manager
Jan 2020 – Present | New York, NY
- Owned a 120M private-label portfolio across 4 categories; grew revenue 14 percent year over year and improved gross margin by 320 basis points.
- Led cross functional teams including category, sourcing, QA, and legal to deliver 18 percent faster time to market for private-label launches.
- Negotiated supplier terms with 8 global manufacturers ensuring compliance, quality, and cost efficiency.
- Implemented a category scoring model reducing SKUs by 22 percent while maintaining availability.
Private-Label Co. — Brand Manager, Europe and Asia
Mar 2016 – Dec 2019 | Amsterdam, NL and Singapore
- Led expansion of 3 flagship private-label programs into 7 markets across EMEA and APAC; achieved 29 percent increment in market share.
- Collaborated with manufacturers in Europe and Asia to optimize packaging, labeling, and regulatory compliance (CE, EU Gold).
- Developed retailer-specific assortments, resulting in 12 percent uplift in on shelf availability.
Skills
- Portfolio Management
- Private-Label Development
- Category Strategy
- Sourcing and Supplier Relations
- P and L Management
- Demand Forecasting
- Product Development
- Negotiation
- Regulatory Compliance
Certifications
- Certified Supply Chain Professional CSCP
- Certificate in Brand Management AMA
- Quality Management Systems ISO 9001 Internal Auditor
Education
MBA in Marketing Strategy — Global University, 2015
BS in Business Administration — University of California, Berkeley, 2012