Profile Summary
Seasoned Social Media Community Manager with 6+ years of experience building engaged online communities for tech and lifestyle brands. Expert in brand voice, content strategy, and crisis communication. Proven track record of driving audience growth, improving response time, and delivering data driven campaigns across Instagram, Facebook, TikTok and LinkedIn.
Experience
NovaPulse Digital
Mumbai, India • Jan 2022 - Present
- Scaled community size by 60% year over year through targeted campaigns and user generated content programs.
- Reduced average response time from 8 hours to 2 hours, increasing customer satisfaction scores by 18%.
- Led 12 influencer partnerships and ambassador programs to amplify product launches and events.
- Implemented a crisis communications framework to manage brand reputation during product outages and social conversations.
BrightWave Media
Toronto, Canada • Feb 2020 - Dec 2021
- Launched multi channel social campaigns achieving an average 42% lift in engagement and 25% higher click through rates.
- Developed and maintained content calendars, brand voice guidelines, and editorial processes for teams of 5+.
- Monitored sentiment and social listening to inform product feedback loops, reducing negative sentiment by 30%.
Certifications
- Facebook Blueprint Certification
- Google Analytics IQ
- HubSpot Social Media Certification
- Sprout Social Certification
Education
Bachelor of Arts in Communications, University of Cityport, City, Country 2016 - 2020