Profile Summary
Dynamic experiential marketing professional with a track record of designing and executing immersive brand activations across live events, digital experiences, and pop ups. Proven ability to lead cross functional teams, manage multi million dollar budgets, and measure impact through attendance, engagement and ROI.
Experience
Nova Events Group — New York, NY
Senior Marketing Manager · Mar 2024 - Present
- Led 24 brand activation campaigns across live events and virtual experiences with average attendee satisfaction 92%
- Directed a 1.2M budget for experiential activations, achieving a 28% cost savings through renegotiations
- Scaled attendee engagement by 42% through interactive installations and real time social amplification
- Built vendor partnerships and cross functional teams to streamline on site operations
Pulse Creative Agency — Los Angeles, CA
Experience Lead · Jun 2021 - Feb 2024
- Managed end to end experience design for 15 major product launches with seamlessly executed activations
- Implemented measurement framework with KPIs for reach, engagement and conversions
- Collaborated with digital teams to extend live events into multi channel campaigns
BrightCube LLC — Chicago, IL
Marketing Coordinator · Jan 2019 - May 2021
- Supported events and field marketing programs across three regions
- Coordinated vendor logistics and on site activation setup
- Contributed to concept ideation and creative brief development
Skills
Brand ActivationExperiential CampaignsEvent PlanningVendor ManagementBudgetingROI MeasurementProject ManagementCross Functional LeadershipSocial AmplificationData Driven Insights
Certifications
- Certified Brand Activation Professional (CBAP)
- Digital Marketing Professional (CDMP) - Digital Marketing Institute
- Event Planning Certification - Meeting Professionals International
Education
Bachelor of Science in Marketing, University of California, Berkeley, CA 2014 - 2018