Profile Summary
Seasoned social commerce leader with 7+ years driving revenue growth through influencer collaborations, UGC-driven content, and shoppable experiences. Expertise in building data-backed strategies, optimizing funnels, and delivering cross-functional campaigns that align brand storytelling with measurable business impact.
Experience
NovaShop Digital
New York, NY • Jan 2022 – Present
- Scaled social commerce revenue by 78% YoY through a holistic influencer program and shoppable content.
- Led 40+ creators across Meta, TikTok, and YouTube to drive UGC-driven conversions, increasing ROAS by 2.3x.
- A/B tested checkout flows and product pages, lowering CAC by 22% and improving conversion rate by 14%.
- Implemented omnichannel content calendar aligned with product launches and seasonal campaigns.
BrightCart Inc.
Austin, TX • Mar 2019 – Dec 2021
- Built and executed social-first strategy across Instagram, Pinterest, and TikTok Shop for a 3-product line.
- Grew Instagram follower base to 350k and achieved average engagement rate of 4.8% with community-driven campaigns.
- Launched UGC program, increasing content volume by 3x and elevating product storytelling for paid media.
- Collaborated with product and dev teams to optimize catalog tagging and checkout experience for social traffic.
Education & Certifications
Education
Bachelor of Science in Marketing
University of California, Berkeley • Berkeley, CA
Graduated May 2016
Certifications
- Facebook Blueprint Certification
- Google Analytics Individual Qualification
- TikTok Ads & Creator Academy
- Shopify for Merchants – Essentials
Skills
Social Commerce Strategy
Influencer Partnerships
UGC Campaigns
Shoppable Content
Paid Social Advertising
Content Calendar & Planning
Funnel Optimization
Analytics & CRO
Shopify & E-commerce