Profile Summary
Results-driven retention specialist with a track record of improving student persistence, reducing churn, and optimizing enrollment processes in higher education and online programs. Expertise in data-driven outreach, CRM management, and cross-functional collaboration to support program success and student outcomes.
Experience
Global Education Solutions, Inc. — New York, USA
Mar 2018 – Present • Senior Retention Specialist
- Led retention initiatives that increased student persistence by 12% over two years.
- Implemented data-driven outreach campaigns boosting renewal rates by 8% year over year.
- Collaborated with academic advising and student services to implement targeted interventions for at-risk cohorts.
- Developed dashboards tracking key metrics (retention, engagement, progression) for program leadership.
BrightPath University Online — Toronto, Canada
Jan 2015 – Feb 2018 • Retention Analyst
- Designed and launched a campus-wide retention program that reduced dropout rates by 15%.
- Managed CRM communications and segmentation to improve student engagement and timely interventions.
- Established cross-functional LMS workflows that streamlined early alert processes.
Skills
Retention Strategy
Enrollment Management
Data Analysis
CRM Systems (Salesforce, HubSpot)
Campaign Management
KPI Tracking
Program Evaluation
Student Success Coaching
Certifications
- Certified Student Retention Specialist (CSRS) — 2019
- CRM for Education (Salesforce) — 2021
Education
Master of Education in Educational Leadership, University of Nova — 2014
Bachelor of Arts in Psychology, University of Montreal — 2010