Profile Summary
Strategic UGC Campaign Manager with 6+ years leading creator-led campaigns across beauty, lifestyle, and tech brands. Proficient in influencer discovery, contract negotiations, content calendars, and data-driven optimization. Proven track record of boosting brand reach and engagement while maintaining brand safety and authenticity.
Experience
GlowStream Media, Los Angeles, CA
Senior UGC Campaign Manager • Jan 2023 – Present
- Led 24+ creator partnerships for a quarterly product launch, achieving 42% higher engagement than regional benchmarks.
- Scaled UGC content library to 8k assets, reducing creator onboarding time by 30%.
- Implemented ROI tracking model using GA4 and custom dashboards, increasing campaign ROAS by 28% YoY.
PulseWave Creative, New York, NY
UGC Campaign Specialist • May 2020 – Dec 2022
- Managed end-to-end creator outreach, negotiated deals up to $15k per partner, maintaining 4.8/5 creator satisfaction.
- Authored creator playbooks and briefs that improved content quality and alignment with brand guidelines.
- Collaborated with analytics to optimize underperforming assets, increasing video completion rate by 15%.
BrightLeaf Digital, Remote
UGC Coordinator • Jan 2018 – Apr 2020
- Launched influencer discovery program, expanding creator roster by 60% across 3 verticals.
- Monitored content performance and compliance, ensuring 98% brand safety across campaigns.
Education
Bachelor of Arts in Communications, University of California, Berkeley, 2014-2018